Progression: Creating a website

What is a website?

a website is a page or collection of pages on the World Wide Web that contains specific information which was all provided by one person or entity and traces back to a common Uniform Resource Locator (URL).

What are the advantages of having a website in a creative career?

It is important, in a career within the creative industry, to have a website. Create a presence. Who knows about your business? Where can prospects and clients go to learn more? Your website can help establish your business as a going concern, communicate your brand value proposition and it can convey professionalism. It also extends your reach to anyone in the world.

Help build trust. New clients and prospects might want to know about your business history,your expertise and your specialization. This is a great vehicle for people to learn more and attain that comfort level they seek. Get listed on search engines. Build your website incorporating search engine optimisation (SEO) techniques so that you can easily be found by people searching for relevant key words. This can be an important gateway to expanding your business.Point of contact. 

Your website provides customers an easy way to contact you and learn more about your products, services and business. Leverage social networks. Implement a social media strategy to reach a larger audience and to create more buzz about your biz. Establish your presence on Facebook, Google+, LinkedIn and Twitter. Facebook likes and shares can drive people to your website. Links to popular or topical items from or to your website will add to its relevance. Sell products.

 If your business lends itself to online sales, create a virtual store as an alternative or complement to a storefront or office location.Share the latest news. Whenever there are new developments regarding your business, update your website. Sites that have fresh, relevant and timely information draw users back more often. Blog. Keep your website fresh and keep drawing people in with regular Blog posts. Show your expertise, share insights and provide practical tips on topics relevant to your business or to your customers Learn about customers. Learn about their needs, preferences, and interests. Establish and nurture two-way communication with prospects and clients. This will forge a deeper bond and serve them better.

Creating my own website using Wix:

Using the editor in Wix, I designed the home page for my website. I used the logo that appears on my business card 

Site Header Design:



About Me Page:




Home Page:


Instagram Link:

Blog:



Contact Page:








 https://robertandrews555.wixsite.com/website





Upon feedback I included my showreel and a gallery - as well as making amends to the general layout of my website.

Personal Brand Identity: layout, format, logos, fonts, and use of text, colour schemes

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